Aequitas: Latin for fairness
Fair prices on what you already buy. Safe AI with what you save.
Aequitas finds what your business is overpaying for payments and technology, then shows you how to use AI safely. The savings fund the rest.
Start where the problem is
Each path starts with something free or low-risk, so you can see the work before you commit to more.
If you want to
Start free
First engagement
If you want ongoing help
Lower card processing costs
Businesses taking cardsMerchant Savings ReviewFree. Processor pays if you switch
Fractional Tech AdvisorFrom $1,500/month
Cut phone, software and IT bills
Firms with 5 or more tech vendorsSavings Audit35% of verified savings, 12 months
Fractional Tech AdvisorFrom $1,500/month
Use AI without creating risk
Teams already trying AI toolsAI Clarity Assessment$2,500 flat
Fractional Tech AdvisorFrom $1,500/month
Get an MSP ready to sell
Owners of $1M to $5M MSPsExit-Readiness Sprint$6,500 fixed
Value Builder$1,500/month
Who we work with
Owner-run businesses and professional firms with 5 to 50 staff and no in-house IT leader. One person makes the decision, and nobody has time to read every bill.
- Law, CPA, medical and dental offices
- Restaurants, auto repair shops, salons and spas
- Businesses taking $30,000 or more a month in card payments
- Anyone who hasn't reviewed these contracts in two years
How we get paid
Fairness starts with knowing who pays whom. You'll see the terms in writing before you decide.
| Work | You pay | We also earn |
|---|---|---|
| Card processing | $0 for the review | If you switch: a share of processor revenue |
| Phone, software, IT and leases | 35% of verified savings for 12 months | Nothing else. No savings, no fee |
| AI and advisory | Flat or monthly fee | Nothing from vendors unless we tell you first |
Who does the work
John Juroe has worked in IT and vendor management since 2007
He owned an MSP for six years, served as a fractional CIO for law firms, and audited merchant statements at a payments company. He now runs his own salon studio on software built with AI, so the advice comes from using these tools in a real business.
Why AI helps here
AI drafts the line-by-line review, which is why we can read every invoice. John checks every report that reaches a client. You always get a person to call.
Accountants, bookkeepers and MSPs
Offer your clients a fee review under your own name, with terms built around your state's rules.