About
Big companies have people who check every bill. Small ones deserve the same.
Aequitas is Latin for fairness. John Juroe founded the company in 2026 after years of seeing small businesses overpay simply because nobody had time to read the fine print.
John's background
Spend audits, AI readiness and technology advisory.
Built the booth-rental studio's booking, CRM, messaging and marketing system with AI.
Audited merchant statements for hidden fees, rate creep and pricing structure.
Outsourced CIO for law firms, covering audits, budgets, roadmaps and vendor accountability.
Led client technology plans and audited vendor contracts.
Founded and ran a managed IT services provider.
Managed MSP client accounts and quarterly business reviews.
How we work
- Fair. We tell you how we're paid, and we'll tell you if the right move is to stay put.
- Documented. You get every finding and every before-and-after in writing.
- Your approval first. Nothing changes without your sign-off.
- Reviewed by a person. AI drafts the analysis, and John checks what reaches you.
A new company, plainly
Aequitas is a young firm led by its founder. We're not publishing client counts or savings totals until we have real ones to share. Ask John about his background and he'll walk you through it.